Build for free.
Pay when you make it real.

Yes. Every formula you create is yours, with the exact ingredient percentages on screen, free. Nothing about the chemistry is gated or blurred. You pay only when you are ready to make your product real.

You start production from your formula page with a $500 refundable deposit. An experienced chemist reviews your formula and prepares the final spec documents your manufacturer works from, back within 5 business days. Genie lines up your manufacturer and gets you their sample pricing before you pay it. You try real samples before you approve any run. Refunded in full any time before you approve your run, or if your product cannot be made. One deposit covers up to 6 products of the same type from your brand. The others start production with no deposit of their own, and your deposit stays with the product you paid it on. Your deposit is part of the all-in price of your run. You see the full price on your order before you approve. Your manufacturer quotes its own price for the run at your quantity. Genie's fee is a rate a unit on your first run of a product, by product type above, and it lowers to half that on future runs of the same product. $500 of it is your refundable deposit, paid when you start production. Your sample round is collected by Genie and paid to your manufacturer at cost. It is not part of the deposit or its refund. Lab testing is priced as line items.

You pay in three steps. When you start production, your $500 refundable deposit, to Genie. After the chemist review, your manufacturer's sample round, at cost, collected by Genie and paid to your manufacturer once their sample pricing is on your order. When you approve your run, the rest of what it costs, shown in full on your order before you approve: your manufacturer invoices their price on their own payment terms, and the rest is paid on your order.

When Genie has manufacturers that fit your product, yes. Pick up to three and send them your request with a card saved; nothing is charged when you send it. Each has 5 business days to answer. When one says yes, your refundable deposit is charged to that card and their name appears on your order; until then the manufacturers you pick are described by what they make. If none says yes, nothing is charged, and you can pay your deposit and have Genie line up a manufacturer for you, or pick others.

No. One deposit covers up to 6 products of the same type from your brand. The others start production with no deposit of their own, and your deposit stays with the product you paid it on. A product of another type starts with its own. Each product's run is priced in full on its own order before you approve it.

Yes. Every formula you create is already yours, with exact percentages, free. To make it with your own manufacturer, you can buy the manufacturing-ready documents for $500 a product: your chemist-reviewed formula with the documents a manufacturer needs, saved to your account within 5 business days. Start it the way you start production and choose "I just want the formula", and the $500 you pay is the price of your documents. It is refunded in full until your chemist starts the review, or if the documents cannot be delivered. If you have already started production on that product, your deposit there pays for them. If you buy them and later have Genie make that product, you pay no deposit to start it, and the $500 is part of what you pay Genie on a run of it.

Completely. Every formula you create is yours to keep, modify, and take anywhere. No lock-in. Genie develops the formula; manufacturers produce it.

No. Unlimited chat and unlimited formula generation, free. Build and iterate as much as you want.

Skincare and beauty, color cosmetics, fragrance, sunscreen, deodorant, intimate care, pet grooming, pet supplements, non-alcoholic and alcoholic beverages, dietary supplements, food and snacks, sauces and condiments, home care, candles, and CBD topicals and ingestibles.