Pricing
Chat, formulate, and see your full formula, all free. When you are ready, have us produce it for you, or own your formula and take it anywhere.
Build as many products as you want and see the full formula, exact percentages and costs, on every one, free.
Start freeReady to make it real
A custom formula with professional samples typically runs $20,000 to $30,000 at a product development lab.
Get real samples of your product and a path to a larger production order from a certified manufacturer. You will also receive a chemist-reviewed manufacturing-ready tech pack of your Genie formula.
Get started free →If samples haven't shipped within 45 days of your details being confirmed, we will issue a full refund. Your production run is quoted separately by your manufacturer and begins only when you approve it.
Common questions
Yes. Every formula you create is yours, with the exact ingredient percentages on screen, free. Nothing about the chemistry is gated or blurred. You pay only when you are ready to make your product real.
Own Your Formula is $1,500: real samples of your product made by a certified manufacturer and shipped to you, up to 3 rounds of minor adjustments during sampling, and a chemist-reviewed manufacturing-ready tech pack of your Genie formula. Your production run is quoted separately by your manufacturer and begins only when you approve it.
The one path from formula to real product. For $1,500 you get real samples of your product and a path to a larger production order from a certified manufacturer, plus a chemist-reviewed manufacturing-ready tech pack of your Genie formula that is yours to take anywhere. If samples have not shipped within 45 days of your details being confirmed, we will issue a full refund.
Completely. Every formula you create is yours to keep, modify, and take anywhere. No lock-in. Genie develops the formula; manufacturers produce it.
No. Unlimited chat and unlimited formula generation, free. Build and iterate as much as you want.
Skincare and beauty, color cosmetics, fragrance, sunscreen, deodorant, intimate care, pet grooming, pet supplements, non-alcoholic and alcoholic beverages, dietary supplements, food and snacks, sauces and condiments, home care, candles, and CBD topicals and ingestibles.