Pricing
Chat, formulate, and see your full formula, all free. When you are ready, start production for a $500 launch fee and we take it to a manufacturer with you.
Build as many products as you want and see the full formula, exact percentages and costs, on every one, free.
Start freeReady to make it real
A custom formula with professional samples typically runs $20,000 to $30,000 at a product development lab.
A $500 launch fee starts it: an experienced chemist reviews your formula and prepares the final spec documents, and we line up your manufacturer and get you their sample pricing before you pay it. The $500 counts toward your production run.
Get started free →Your production run is priced separately by your manufacturer, with the Genie fee as its own line. Simple, transparent pricing.
Common questions
Yes. Every formula you create is yours, with the exact ingredient percentages on screen, free. Nothing about the chemistry is gated or blurred. You pay only when you are ready to make your product real.
Start production from your formula page for a $500 launch fee. An experienced chemist reviews your formula and prepares the final spec documents, back within 5 business days, and we line up your manufacturer and get you their sample pricing before you pay it. Samples are made at the manufacturer's cost. Your production run is priced by your manufacturer at your quantity plus Genie's per-unit fee, on your order before you approve anything. Lab testing is priced as line items. The $500 counts toward your production run.
Every formula you create is already yours, with exact percentages, free. Own Your Formula ($1,500 one-time, per formula) is for founders who want to take it elsewhere: an experienced chemist reviews it and you get a manufacturing-ready tech pack to hand to any manufacturer. If you have started production with Genie, your $500 launch fee counts toward it, and the $1,500 is credited toward your production run if you make it with us.
Completely. Every formula you create is yours to keep, modify, and take anywhere. No lock-in. Genie develops the formula; manufacturers produce it.
No. Unlimited chat and unlimited formula generation, free. Build and iterate as much as you want.
Skincare and beauty, color cosmetics, fragrance, sunscreen, deodorant, intimate care, pet grooming, pet supplements, non-alcoholic and alcoholic beverages, dietary supplements, food and snacks, sauces and condiments, home care, candles, and CBD topicals and ingestibles.