Research it. Formulate it.Launch it.
Genie is the product development platform for consumer brands. Discover what to make with AI-assisted market research, then take it from formulation to manufacturer-ready spec, in one workspace.
Hey, I'm Genie. I turn product ideas into real formulas. What do you want to make?
Free. 5 messages a day, no credit card. Sign up to keep chatting and save your formula.
Trusted by product teams building the next generation of brands
From research to manufacturer-ready in minutes
Product development is broken for emerging brands
From concept to shelf, the process is fragmented, expensive, and opaque. Most brands don't know what they're building until they've already spent the budget.
No structured market intelligence
Brands launch products based on intuition and trend reports — not real competitive analysis or white space research.
73%
of new CPG products fail in year one
Months of expensive iteration
The average product goes through 6-12 formulation iterations across email, spreadsheets, and disconnected tools.
3-6 mo
average concept-to-spec timeline
Blind COGS until it's too late
Most brands don't see unit economics until after manufacturer engagement — when it's expensive to change course.
$50K+
wasted on failed formulation rounds
Start with insight,
not intuition
Vision Briefs analyze your brand, competitors, and market trends to identify your next product opportunity — before you spend a dollar on R&D. Real research, not guesswork.
What kind of product opportunity are you exploring? I can research market trends, analyze competitors, or find white space in your category.
We're seeing consumers shift toward barrier-first routines. I want to explore the peptide skincare market at the $50-75 price point. Where's the white space in science-backed barrier repair?
Real-time web research
Perplexity-powered search across market reports, competitor sites, trend databases, and consumer platforms. Not cached data — live research.
Brand-aware context
Your Brand DNA — categories, positioning, existing products, aesthetic — shapes every research query. Results are contextual, not generic.
Actionable concepts, not reports
You get product concepts with target consumer, key ingredients, price positioning, and differentiation — ready to formulate from.
Market Research
AI-powered web research on trends, gaps, and opportunities
White Space Analysis
Identify unmet needs and underserved segments
Competitive Intelligence
Analyze competitor positioning, pricing, and weaknesses
Consumer Insights
Target demographics, psychographics, and purchase behavior
Concept Generation
AI-recommended product concepts with positioning
Ingredient Direction
Trending, proven, and emerging ingredients for your category
From concept to structured formulation
Turn Vision Brief concepts into complete formulations with INCI names, functional percentages, and real-time COGS modeling — before you talk to a single manufacturer.
AI-assisted formulation
Complete formulations with INCI nomenclature, functional roles, percentages, and processing instructions. Structured data, not guesswork.
COGS modeling before the lab
See unit economics, margin analysis, and packaging costs before manufacturer engagement. Change direction while it's still free.
Iterate, don't restart
Refine formulations through conversation — adjust percentages, swap ingredients, explore variants. Each iteration takes seconds, not weeks.
Category intelligence
Skincare, supplements, beverages, home care — each with category-specific formulation logic, ingredient databases, and regulatory awareness.
Neuro-Calm Barrier Serum
Skincare & Beauty · Face Serum · pH 5.0-5.5
Squalane
Squalane
Niacinamide
Nicotinamide
Palmitoyl Tripeptide-8
Palmitoyl Tripeptide-8
Ceramide NP
Ceramide 3
Ectoin
Ectoin
Beta-Glucan
Beta-Glucan
Target Retail
$58.00
Gross Margin
88.3%
Manufacturing-ready in one click
Export production specifications, compliance-aware labels, and connect with verified manufacturers — all from the same workspace.
Production Specification
Generated from formulation data
Water, Squalane, Niacinamide, Palmitoyl Tripeptide-8, Ceramide NP, Ectoin, Beta-Glucan, Phenoxyethanol, Ethylhexylglycerin...
Verified Manufacturers
Matched to your formulation category
Cosmetica Labs
Pacific Beauty Mfg
NCM Labs
0+
Verified Manufacturers
Across skincare, supplements, beverages, and home care
0K+
Ingredients
With INCI names, CAS numbers, and functional data
0
Product Categories
Dedicated formulation intelligence per category
0
Minimum MOQ
Small-batch friendly manufacturers for startups
Everything in one workspace
From market research to manufacturer-ready specification — every step of product development in a single, structured environment.
Vision Briefs
AI-assisted market research identifies what to build — competitive analysis, white space, trending ingredients, consumer insights.
AI Formulation
Complete formulations with INCI names, functional roles, and percentages. Skincare, supplements, beverages, home care.
COGS Modeling
Unit economics, margin analysis, and packaging costs — before manufacturer engagement.
Production Specifications
Structured documents your manufacturer can quote and produce from. Export as PDF or DOCX.
Label Generation
Compliance-aware ingredient labels generated directly from your formulation data. INCI-ordered, production-ready.
Water, Niacinamide, Ascorbyl Glucoside, Dexpanthenol, Ceramide NP, Sodium Hyaluronate, Tocopheryl Acetate...
Manufacturer Network
100+ verified contract manufacturers. Browse by category, capability, MOQ, and location.
100+
Manufacturers
6
Categories
500
Min MOQ
Four steps from research
to production
Research
Vision Briefs analyze your brand, competitors, and market trends. Identify white space and product opportunities with real web research.
Formulate
Turn concepts into structured formulations with INCI names, percentages, functional roles, and processing instructions.
Model
Review COGS, unit economics, and margin analysis. Iterate on formulations until the numbers work — before spending a dollar.
Produce
Generate manufacturing-ready specifications and compliant labels. Connect with verified manufacturers from the marketplace.
Built for physical products
Each category has dedicated formulation intelligence, ingredient databases, and regulatory awareness. Not a one-size-fits-all tool.
Skincare & Beauty
Serums, moisturizers, cleansers, masks, lip care, sunscreens, and more. Category-specific formulation logic with FDA/EU awareness.
Functional Beverages
RTD cans, shots, powders, and concentrates. Carbonation, sweetness, and functional ingredient compatibility built in.
Supplements
Capsules, tablets, gummies, powders, and liquids. Delivery form, bioavailability, and serving frequency intelligence.
Home Care
Surface cleaners, laundry, dish care, air fresheners, and more. Efficacy, fragrance systems, and sustainability positioning.
Ready to launch your product?
Book a free 30-minute consultation. We'll build your market analysis, formulation, COGS model, and manufacturing-ready specification — so you can focus on building your brand.