CREATE
CUSTOM
PRODUCTS
Design your own skincare, supplements, or beverages. Get manufacturer-ready formulas in minutes. Launch your brand with MOQs as low as 500 units.
AI-powered formulation in minutes
From Neural Network
to Logistics Network
A complete studio workflow. No hidden steps, no black boxes.
Concept
Describe your idea. Genie's AI generates formula, BOM, and cost estimates instantly.
Own It
Download your complete, manufacturer-ready formula. Add optional chemist review for validation.
Source
Find manufacturers and packaging suppliers in our curated marketplace. Get quotes directly.
Launch
Work with your manufacturer to produce. List on Genie Shop to sell and get discovered.
Validated by
Genie Lab Network
Science. Verified.
For Your Brand.
We don't just generate ideas; we create manufacturable formulas. Our AI generates stable, compliant formulations you can take to any manufacturer. Add optional chemist review for professional validation.
Clinical Grade
Formulations designed to meet Sephora & Ulta standards from day one.
Unique to You
You own the IP. No white-labeling generic junk. It's your formula.
Command Center
for your Brand
Managing a physical product brand used to take 5 tools. Now it takes one.
Inventory Status
Real-time tracking • 3 Warehouses
Coming Soon
Genie Shop
A marketplace for creator-led brands
A storefront for your
Creations.
List your products on Genie Shop to collect pre-orders, make sales, and get discovered. Join a curated marketplace of creator-led brands.
Your brand. Your shop. Your audience.
- Beautiful product pages that convert
- Build your waitlist before you manufacture
- Get discovered by customers who love indie brands
The Old Way vs The Genie Way
See how Genie compares to the traditional product development process.
Traditional Route
With Genie
Start Small. Scale Massive.
Traditional custom formulation costs $7,000-$30,000.
Create unlimited formulas for free. Pay when you're production-ready.
Free
Create and explore.
- Unlimited projects
- Unlimited AI formulas
- Full manufacturer marketplace
- Command Center (beta)
- Genie Shop (coming soon)
Free to create. Pay per formula when ready. Full ownership. No hidden fees.